A great logo is an expression of the company values, culture and people. Think of it as an employee whose main job is to be distinctive and represent the company in the best possible way. What would he look like? How would he feel like? Is he a boss or the guy next door? Is he loud and cheerful or wise and calm?
That’s why BigTiny kick-off logo design projects with some good, quality conversations with the client. We aim to learn as much as possible about the company culture, values and the way they do business, and then inject that message when they design a logo.
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Logo Design Pricing
Once you get to know the client, you’ll need to find out more about:
- who is the logo for (the audience)
- who you’re up against (the competition)
Knowing your audience will give us some clues as to where you need to take the logo, style wise. For example, if you’re working for a teenage market, we’ll probably need something mainstream, loud and catchy. But if your teenagers are wunderkinds who dig computer programming, we may need to think harder.
The second, and perhaps more important part of this process is researching our client’s competition. We need to see who else is out there and how their logos look, so we avoid doing something similar, or worse — doing something identical. Remember, our work has to set you apart from everybody else, so we will ask you to give you a list of key competitors you need to consider.
This phase is about answering one simple question: how and where will the logo be used most of the time? Different usage of the logo is typically referred to as “logo application.”
This is really essential for the logo design process because it tells us what can and cannot be done from a design point of view.
Web-based companies, who do most of their business online. In this case, we might decide to use full RGB spectrum for the logo, because digital devices have no problems with that and it might help the logo stand out. On the other hand, this would be a very bad choice for a company who does business offline and has to print a lot of stuff.
For this reason, we always think carefully about where their logo will be used most of the time, so we don’t waste time on ideas that cannot be executed in practice.
We usually sketch dozens of logo ideas during the brainstorming phase, then pick only a handful to present to the client. That’s how BigTiny Designs do it.
Our main objective is to get your feedback on our rough ideas and identify the ones you’d like to refine.Your main objective is to get client feedback on your rough ideas and identify the ones they’d like to refine.
The refinement stage is the longest one because it involves a lot of back and forth regarding the improvements and changes for the presented logo drafts. Sometimes you will pick just one idea for refinement — sometimes you’ll run two or three in parallel just to see where they go.
After you’ve reviewed your revisions, we’ll polish the logo off and create a variety of files for you to use in whatever way you need.
Ultimately, the final logo is chosen, approved and prepared for identity development.
As you can imagine, a great logo is not the end but the beginning of a great brand identity.
Business stationery, signage, vehicle branding and many other communication tools have to be designed so they all send a unified brand message. Identity development makes that happen.
Your logo ill be saved in a variety of formats that can be used on the web, in print materials, and even blown up for billboards.